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Major C-70 Human Resource Management & Marketing
IN ADDITION TO THE CORE
SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED
MAJOR IN HUMAN RESOURCE MANAGEMENT AND MARKETING:
| Subject no. |
Subject Name |
Credit points |
| ACCY102 |
Accounting IB |
6 |
| COMM100 |
Introduction to Employment Relations |
6 |
| MARK217 |
Consumer Behaviour |
6 |
| MARK239 |
Information for Marketing Decisions |
6 |
| MARK270 |
Services Marketing |
6 |
| MARK319 |
Applied Marketing Research |
6 |
| MARK333 |
Advertising and Promotion Strategy |
6 |
| MARK343 |
International Marketing |
6 |
| MARK344 |
Marketing Strategy |
6 |
|
Plus one of the following: |
| MARK240 |
Marketing and Consumer Behaviour in East and South
East Asia |
6 |
| MARK301 |
Marketing on the Internet |
6 |
| MARK317 |
Business to Business Marketing |
6 |
| MARK356 |
New Product Marketing |
6 |
| MARK359 |
Sales Management |
6 |
| MARK395 |
Tourism Marketing |
6 |
| MARK397 |
Retail Marketing Management |
6 |
| MGMT341 |
International and Comparative Employment Relations |
8 |
|
Plus the following: |
| MGMT201 |
Organisational Behaviour |
6 |
| MGMT205 |
Recruitment and Selection |
6 |
| MGMT206 |
Managing Human Resources |
6 |
| MGMT220 |
Organisational Studies |
6 |
| MGMT301 |
Managing Across Cultures |
6 |
| MGMT314 |
Strategic Management |
6 |
| MGMT321 |
Occupational Health and Safety Management |
6 |
| MGMT322 |
Training and Development |
6 |
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