| |
Specialisation C-46
The Head of the Department of Accounting and Finance, in the case of
all course structures relating to Accountancy or Finance, may approve
a candidate enrolling in a subject with a value of at least 6 credit points
from the General
Schedule in place of one of the Accountancy or Finance subjects of
6 credit points listed for Accountancy
C-2 or Finance C-9.
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATIONS IN
FINANCE AND MARKETING:
Plus at least one of the following
Plus
Plus at least one of the following
Plus
|
MARK319
|
Applied Marketing Research
|
6
|
|
MARK333
|
Advertising and Promotion Strategy
|
6
|
|
MARK344
|
Marketing Strategy
|
6
|
Plus two of the following
|
MARK240
|
Marketing and Consumer Behaviour in East and South-East Asia
|
6
|
|
MARK301
|
Marketing on the Internet
|
6
|
|
MARK317
|
Business to Business Marketing
|
6
|
|
MARK343
|
International Marketing
|
6
|
|
MARK356
|
New Product Marketing
|
6
|
|
MARK359
|
Sales Management
|
6
|
| MARK395 |
Tourism Marketing |
6
|
|
MARK397
|
Retail Marketing Management
|
6
|
|
| |