| |
Bachelor of Commerce
Specialisation C-70
In addition to the core
subjects, the following subjects are requirede for the
specialisation in human resource management and marketing:
| Subject no. |
Subject Name |
Credit points
|
| ACCY102 |
Accounting IB |
6
|
| COMM100 |
Introduction to Employment Relations |
6
|
| COMM341 |
International and Comparative Employment
Relations |
8
|
| MARK217 |
Consumer Behaviour |
6
|
| MARK239 |
Information for Marketing Decisions |
6
|
| MARK270 |
Services Marketing |
6
|
| MARK319 |
Applied Marketing Research |
6
|
| MARK333 |
Advertising and Promotion Strategy |
6
|
| MARK343 |
International Marketing |
6
|
| MARK344 |
Marketing Strategy |
6
|
|
Plus one of the following:
|
| MARK240 |
Marketing and Consumer Behaviour in East
and South East Asia |
6
|
| MARK301 |
Marketing on the Internet |
6
|
| MARK317 |
Business to Business Marketing |
6
|
| MARK356 |
New Product Marketing |
6
|
| MARK359 |
Sales Management |
6
|
| MARK395 |
Tourism Marketing |
6
|
| MARK397 |
Retail Marketing Management |
6
|
|
Plus the following:
|
| MGMT201 |
Organisational Behaviour |
6
|
| MGMT205 |
Recruitment and Selection |
6
|
| MGMT206 |
Managing Human Resources |
6
|
| MGMT220 |
Organisational Studies |
6
|
| MGMT301 |
Managing Across Cultures |
6
|
| MGMT314 |
Strategic Management |
6
|
| MGMT321 |
Occupational Health and Safety Management |
6
|
| MGMT322 |
Training and Development |
6
|
|
| |
