| |
Specialisation C-38
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION
IN MARKETING AND ECONOMICS
| COMM100
|
Employment Relations |
6 |
| ECON101
|
Introductory Macroeconomics
|
6 |
| ACCY212
|
Accounting for Marketing
Decisions |
6 |
| ECON205
|
Macroeconomic Theory and
Policy |
8 |
| ECON215
|
Microeconomic Theory and
Policy |
8 |
| MARK217
|
Consumer Behaviour |
6 |
| MARK239
|
Information for Marketing
Decisions |
6 |
| MARK319
|
Applied Marketing Research
|
6 |
| MARK333
|
Advertising and Promotion
Strategy |
6 |
| MARK344
|
Marketing Strategy |
6 |
Plus two of the following
| MARK240
|
Marketing and Consumer
Behaviour in East and South-East Asia |
6 |
| MARK270
|
Services Marketing |
6 |
| MARK301
|
Marketing on the Internet
|
6 |
| MARK317
|
Business to Business Marketing
|
6 |
| MARK343
|
International Marketing
|
6 |
| MARK356
|
New Product Marketing |
6 |
| MARK359
|
Sales Management |
6 |
| MARK397
|
Retail Marketing Management
|
6 |
Plus at least twenty four credit points of the 300-level
economics subjects listed in specialisation
C-3 |
| |
