| |
Specialisation C-29
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION
IN ELECTRONIC COMMERCE AND MARKETING
Two subjects from the following
Plus
| MARK217
|
Consumer Behaviour |
6 |
| MARK239
|
Information for Marketing
Decisions |
6 |
| MARK319
|
Applied Marketing Research
|
6 |
| MARK333
|
Advertising and Promotion
Strategy |
6 |
| MARK344
|
Marketing Strategy |
6 |
| ACCY212
|
Accounting for Marketing
Decisions |
6 |
Plus two of the following
| MARK240
|
Marketing and Consumer
Behaviour in East and South-East Asia |
6 |
| MARK270
|
Services Marketing |
6 |
| MARK317
|
Business to Business Marketing
|
6 |
| MARK343
|
International Marketing
|
6 |
| MARK356
|
New Product Marketing |
6 |
| MARK359
|
Sales Management |
6 |
| MARK397
|
Retail Marketing Management
|
6 |
Plus
| MGMT200
|
Management and Electronic
Business |
6 |
| COMM300
|
Innovation and Electronic
Commerce |
6 |
| MARK301
|
Marketing on the Internet
|
6 |
Plus five subjects from the following (at least
two of these must be at 300 level):
| ACCY231
|
Information Systems in
Accounting |
6 |
| ACCY332
|
Managerial Economics and
Operations Research |
8 |
| ACCY335
|
Systems Analysis &
Design in Accounting & Finance |
6 |
| ACCY353
|
Global Electronic Finance
|
6 |
| BUSS211
|
Systems Analysis and Design
|
6 |
| BUSS212
|
Database Management Systems
|
6 |
| BUSS311
|
Advanced Database Management
Systems |
6 |
| BUSS312
|
Distributed Information
Systems |
6 |
| CSCI213
|
Java Programming and the
Internet |
6 |
| CSCI214
|
Distributed Systems |
6 |
| CSCI311
|
Software Process Management
|
6 |
| CSCI316
|
Network Computing |
6 |
| CSCI361
|
Security |
6 |
| ECON230
|
Quantitative
Analysis for Decision Making-I |
6 |
| ECON312
|
Industrial Economics |
6 |
| ECON319
|
Electronic Commerce and
the Economics of Information |
6 |
| IACT201
|
Information Technology
and Citizens’ Rights |
6 |
| IACT303
|
World Wide Networking |
6 |
| LAW210
|
Contract Law |
8 |
| LAW331
|
Intellectual Property Law
|
6 |
|
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