| |
Specialisation C-52
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATIONS
IN INTERNATIONAL BUSINESS AND MARKETING
| ACCY102
|
Accounting 1B |
6 |
| ECON101
|
Introductory Macroeconomics
|
6 |
| ACCY241
|
International Financial
Management |
6 |
| ACCY212
|
Accounting for Marketing
Decisions |
6 |
| COMM341
|
International & Comparative
Employment Relations |
8 |
| ECON216
|
International Trade Theory
and Policy |
8 |
| ECON251
|
Industry & Trade in
South East Asia |
8 |
| MARK217
|
Consumer Behaviour |
6 |
| MARK239
|
Information for Marketing
Decisions |
6 |
| MARK319
|
Applied Marketing Research
|
6 |
| MARK333
|
Advertising and Promotion
Strategy |
6 |
| MARK343
|
International Marketing
|
6 |
| MARK344
|
Marketing Strategy |
6 |
Plus one of the following:
| MARK240
|
Marketing and Consumer
Behaviour in East and South-East Asia |
6 |
| MARK270
|
Services Marketing |
6 |
| MARK301
|
Marketing on the Internet
|
6 |
| MARK317
|
Business to Business Marketing
|
6 |
| MARK356
|
New Product Marketing |
6 |
| MARK359
|
Sales Management |
6 |
| MARK397
|
Retail Marketing Management
|
6 |
Plus
| MGMT204
|
Government, Regulation
and International Business |
6 |
| MGMT301
|
Managing Across Cultures
|
6 |
| MGMT302
|
Business in Europe |
6 |
| MGMT314
|
Strategic Management |
6 |
| MGMT389
|
International Business
Management |
6 |
|
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