Specialisation C-38

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION IN MARKETING AND ECONOMICS

COMM100	Employment Relations	6
ECON101	Introductory Macroeconomics	6
ACCY212	Accounting for Marketing Decisions	6
ECON205	Macroeconomic Theory and Policy	8
ECON215	Microeconomic Theory and Policy	8
MARK217	Consumer Behaviour	6
MARK239	Analysis for Marketing Decisions	6
MARK319	Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK344	Marketing Strategy	6

Plus two of the following

MARK270	Services Marketing	6
MARK301	Marketing on the Internet	6
MARK317	Business to Business Marketing	6
MARK343	International Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK397	Retail Marketing Management	6

Plus at least 24 credit points of the 300-level economics subjects listed in specialisation C-3