Specialisation C-8

IN ADDITION TO THE CORE SUBJECTS , THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE SPECIALISATION IN MARKETING

At least two of the following

ACCY102	Accounting 1B	6
ECON101	Introductory Macroeconomics	6
LAW100	Law in Society	6
MGMT102	Business Communications	6
ACCY221	Business Finance	6
COMM100	Employment Relations	6

Plus

MARK217	Consumer Behaviour	6
MARK239	Analysis for Marketing Decisions	6
MARK319	Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK344	Marketing Strategy	6
ACCY212	Accounting for Marketing Decisions	6

Plus at least two, and up to a maximum of seven of the following

MARK270	Services Marketing	6
MARK301	Marketing on the Internet	6
MARK317	Business to Business Marketing	6
MARK343	International Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK397	Retail Marketing Management	6