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Specialisation C-52
IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED
FOR THE COMBINED SPECIALISATIONS IN INTERNATIONAL BUSINESS AND MARKETING
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ACCY102
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Accounting 1B
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6
|
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ECON101
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Introductory Macroeconomics
|
6
|
|
ACCY241
|
International Financial Management
|
6
|
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ACCY212
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Accounting for Marketing Decisions
|
6
|
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COMM341
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International & Comparative Employment Relations
|
8
|
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ECON216
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International Trade Theory and Policy
|
8
|
|
ECON251
|
Industry & Trade in South East Asia
|
8
|
|
MARK217
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Consumer Behaviour
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6
|
|
MARK239
|
Analysis for Marketing Decisions
|
6
|
|
MARK319
|
Marketing Research
|
6
|
|
MARK333
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Advertising and Promotion Strategy
|
6
|
|
MARK343
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International Marketing
|
6
|
|
MARK344
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Marketing Strategy
|
6
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Plus one of the following:
Plus
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MGMT204
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Government, Regulation and International Business
|
6
|
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MGMT301
|
Managing Across Cultures
|
6
|
|
MGMT302
|
Business in Europe
|
6
|
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MGMT314
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Strategic Management
|
6
|
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MGMT389
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International Business Management
|
6
|
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