Master of Marketing

Testamur Title of Degree:	Master of Marketing
Abbreviation:	MMark
UOW Course Code:	3029
CRICOS Code:	0100315
Total Credit Points:	72
Duration:	1.5 years full-time or part-time equivalent
Home Faculty:	Faculty of Business and Law
Intake Session(s):	Trimester 1, Trimester 2, Trimester 3
Delivery Mode:	On-Campus
Delivery Campus / UAC Code:	Sydney, Wollongong

Overview

Marketing is fundamental to business success! Everyday marketing impacts our lives in hundreds of ways. It can even be argued that everyone needs marketing skills as you have to be able to market yourself to employers when job-seeking!

The cutting-edge Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. Further the course demonstrates how to use this understanding to make more effective marketing decisions. Underpinning many of these marketing decisions is marketing research, which is an important means through which all types of organisations can obtain reliable and valid information about their markets, customers or clients. Creating a marketing strategy enables an organization to concentrate its resources, human and financial on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. You will be taught by marketing academics who are leaders in their field; from a Marketing department acknowledged as Australia’s leading institution (The Australian; The Research Magazine, 26 September 2018).

The course consists of twelve subjects: four foundation subjects, five specialisation subjects (please refer to program structure), two elective subjects* chosen from 900 level business subjects offered by the Faculty of Business and Law; and MARK944, which is an industry-based research project. International students may also select GWP 900 International Workplace Practice as an elective subject option. This degree is available on a full-time or part-time basis at the Wollongong and Sydney campuses. To complement a Master of Marketing, students may also like to consider undertaking a second Master by completing an additional study period up to 2 years full time (18 subjects, total of 108 credit points). Students may select a second Master from any of the business specialist Masters degrees offered by the Faculty of Business and Law.

Note: * Students are highly recommended to complete Marketing subjects (MARK codes) as electives.

Entry Requirements & Credit Arrangements

Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder.

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:

CLO	Description
1	Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
2	Synthesise relevant marketing principles and concepts in a business context.
3	Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
4	Plan and execute a substantial research-based strategic marketing project.
5	Apply principles of social responsibility when critically evaluating situations and making business decisions.
6	Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.
7	Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.

Course Structure

Students must complete a total of 12 subjects, 72 credit points comprising 10 specified subjects as listed in the program structure along with 2 X 900 level elective subjects (12 cps). The foundation subjects should be completed within the first two sessions of study and the capstone subject, MARK944 Marketing Research Capstone should be completed within the final session of study. Students select two 900 level elective subjects (totalling 12 cps) from a range of business subjects offered by the Faculty of Business and Law (excludes MBA, EMBA and some specialised 900 level subjects). Students are highly recommended to complete Marketing subjects (MARK codes) as electives.

Subject Code	Subject Name	Credit Points
Foundation - 24 credit points
ACCY801	Accounting and Financial Management	6
MARK804	Principles of Marketing Management	6
MGNT803	Organisational Behaviour and Management	6
OPS 802	Operations Management	6
Core - 30 credit points
MARK920	Social Marketing	6
MARK935	Marketing Strategy	6
MARK936	Consumer Behaviour	6
MARK940	Marketing Communications	6
MARK977	Research for Marketing Decisions	6
Capstone - 6 credit points
MARK944	Marketing Research Capstone	6
Elective - 12 credit points
Students select two 900 level elective subjects (totalling 12 cps) from a range of subjects offered by the Faculty of Business (excludes MBA, EMBA and some specialised 900 level subjects). Students are recommended to complete marketing (MARK coded) subjects as electives.

PLEASE NOTE:

Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.

Professional Recognition / Accreditation

The Master of Marketing enables graduates to meet the educational and membership requirements of relevant professional associations. For further information, visit Professional Accreditation and Recognition.

Other Information

Further information is available at:
Website: www.uow.edu.au/business
Email: business-enquiries@uow.edu.au

Last reviewed: 22 July, 2020