Bachelor of Communication and Media (Digital and Social Media) | 2020

Testamur Title of Degree:

Bachelor of Communication and Media (Digital and Social Media)



UOW Course Code:


Total Credit Points:

 72 credit points (top-up degree only)


 1 year full-time

Home Faculty:

Faculty of the Arts, Social Sciences and Humanities

Intake Session(s):

 Semester A

Delivery Mode:

 On-campus (face-to-face)

Delivery Campus 

UOW College, Hong Kong (UOWC HK)


In our increasingly connected and digital world, communicators with broad skills are in real demand.

The Bachelor of Communication and Media (Digital and Social Media) offers you a strong foundation for a career in communication and media. You will be immersed in the study and practice of media and communication, and will gain flexible and transferable skills that will prepare you for the ever-changing world of global media culture.

Entry Requirements & Credit Arrangements

Information on academic and English language requirements, as well as eligibility for credit for prior learning, is available from the Course Finder. 

Students who have completed a pre-approved associate degree in an appropriate discipline may be admitted to this program and awarded credit of 72 credit points (30cp of specified credit and 42cp of unspecified credit). All students are required to complete twelve (12) subjects worth six (6) credit points each to be awarded the Bachelor of Communication and Media (Digital and Social Media).

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:

CLO Description
1 Demonstrate sound understanding of media and communication industries, practices, users, and regulation;
2 Demonstrate practical production skills appropriate to one or more of digital and social media, global screen media, visual communication design, journalism, and marketing communication and advertising;
3 Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information;
4 Demonstrate the capacity to work independently and in teams, to manage continuous professional self-development, and to sustain professional relationships with integrity;
5 Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication;
6 Develop novel solutions and resources that demonstrate expertise in media and communication.

Course Structure

Subject Code Subject Name Credit Points
Semester A
BCM 206Future Networks6
BCM 212Understanding Research Practice6
BCM 222Global Media and Social Justice6
BCM 241Media Ethnographies6
Semester B
BCM 214Digital and Social Innovation6
BCM 215Game Media Industries6
BCM 325Future Cultures6
Plus ONE of the following*:
BCM 320Digital Asia6
BCM 322Global Media Interventions6
BCM 313The Future of Work6
Semester C
BCM 300Game Experience Design6
BCM 303Collaborative Production Workshop6
BCM 312Emerging Issues in Media & Communication6
BCM 302Advanced Digital Media Project6
*Please note not all of these three subjects will be offered each year. 

Other Information

For further information contact UOW College Hong Kong on: college.office@cityu.edu.hk


Last reviewed: 23 July, 2020