Bachelor of Communication and Media | 2020
Testamur Title of Degree: | Bachelor of Communication and Media |
Abbreviation: | BCM - Dubai |
UOW Course Code: | 1800 |
Total Credit Points: | 204 |
Duration: | 4 years full-time or part-time equivalent |
Home Faculty: | Faculty of the Arts, Social Sciences and Humanities |
Intake Session(s): |
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Delivery Mode: | On-campus |
Delivery Campus: | Dubai |
Overview
The Bachelor of Communication and Media degree offers students a broad introduction to communication and media industries. This degree has a focus on preparing students for global careers, and places emphasis on high level skills in communication research, independent project work and media production skills appropriate to careers in digital and social media, visual communication design, journalism, screen media production, marketing, and advertising. Students engage with key ideas in the academic study of media and communication, and gain flexible and transferable skills that prepare them for informed engagement with the changing world of global media culture..
Course Learning Outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:
| CLO | Description | ||||||
|---|---|---|---|---|---|---|---|
| 1 | Demonstrate sound understanding of media and communication industries, practices, users and regulation; | ||||||
| 2 | Demonstrate practical production skills appropriate to one or more of digital and social media, global screen media, visual communication design, journalism, and marketing, communications and advertising; | ||||||
| 3 | Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information; | ||||||
| 4 | Demonstrate the capacity to work independently and in teams, to manage continuous professional self‐development, and to sustain professional relationships with integrity; | ||||||
| 5 | Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication; | ||||||
| 6 | Develop novel solutions and resources that demonstrate expertise in media and communication | ||||||
Course Structure
To qualify for award of this degree, a candidate must satisfactorily complete a total of at least xx credit points, comprised of the following:
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| General Education (GED) | |||
| English, Arabic or other languages (18CP) | |||
| GED 010 | Academic Study Skills 1 | 12 | |
| GED 020 | Academic Study Skills 2 | 6 | |
| Information Technology and Mathematics (12CP) | |||
| MATH060 | Foundation Mathematics for Business | 6 | |
| OPS 113 | Business Oriented Information Systems | 6 | |
| STAT015 | Introduction to Statistics | 6 | |
| Islamic Studies or History or Culture (6CP) | |||
| ARTS017 | Islamic Culture | 6 | |
| One subject from Natural or Physical Sciences (6CP) | |||
| ENVI030 | Environmental Science | 6 | |
| PHYS030 | Foundation Physics | 6 | |
| One subject from Humanities or Arts (6cp) | |||
| ARTS035 | Introduction to Philosophy | 6 | |
| LAW 101 | Introduction to Law | 6 | |
| One subject from Social or Behavioural Sciences (6CP) | |||
| PSYC015 | Introduction to Psychology | 6 | |
| SOC 103 | Introduction to Sociology | 6 | |
| One subject on Innovation and Entrepreneurship (6CP) | |||
| INE 301 | Fundamentals of Innovation and Entrepreneurship | 6 | |
| Core (54CP) | |||
| BCM 110 | Introduction to Communication and Media | 6 | |
| BCM 113 | Media Ethics and Law | 6 | |
| BCM 114 | Making Media | 6 | |
| BCM 111 | Global Media and Culture | 6 | |
| BCM 212 | Understanding Research Practice | 6 | |
| BCM 222 | Global Media and Social Justice | 6 | |
| BCM 241 | Media Ethnographies | 6 | |
| BCM 312 | Emerging Issues in Media & Communication | 6 | |
| AND | |||
| BCM 312 | Emerging Issues in Media & Communication | 6 | |
| OR | |||
| BCM 311 | Advanced Seminar in Media and Communication | 8 | |
Specialisations
Digital and Social Media
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| BCM 112 | Emergent Media | 6 | |
| BCM 206 | Future Networks | 6 | |
| BCM 214 | Digital and Social Innovation | 6 | |
| BCM 215 | Game Media Industries | 6 | |
| BCM 325 | Future Cultures | 6 | |
| BCM 300 | Game Experience Design | 6 | |
| BCM 303 | Collaborative Production Workshop | 6 | |
| BCM 302 | Advanced Digital Media Project | 6 | |
| Plus 7 electives. Zero level (00) subjects cannot be taken as electives. | |||
Global Screen Media
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| BCM 115 | Introduction to Screen Media | 6 | |
| BCM 216 | Transmedia Storytelling | 6 | |
| BCM 217 | Documentary | 6 | |
| BCM 289 | Transnational Media and Culture Industries | 6 | |
| BCM 320 | Digital Asia | 6 | |
| BCM 332 | Global Media Interventions | 8 | |
| BCM 303 | Collaborative Production Workshop | 6 | |
| BCM 304 | Global Screen Project | 6 | |
| Plus 7 electives. Zero level (00) subjects cannot be taken as electives. | |||
Visual Communication and Design
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| VCD 101 | Introduction to Visual Communication Design | 6 | |
| VCD 102 | Interaction Design Fundamentals | 6 | |
| VCD 201 | Typography | 6 | |
| VCD 203 | Social Impact Design | 6 | |
| VCD 302 | Motion Design | 6 | |
| VCD 301 | Professional Design Practice | 6 | |
| BCM 303 | Collaborative Production Workshop | 6 | |
| VCD 390 | Advanced Design Project | 6 | |
| Plus 7 electives. Zero level (00) subjects cannot be taken as electives. | |||
Marketing and Advertising
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| MARK101 | Marketing Principles | 6 | |
| MGNT102 | Business Communications | 6 | |
| MARK221 | Public Relations Concepts | 6 | |
| MARK250 | Advertising Practice and Creative Strategies | 6 | |
| MARK333 | Integrated Marketing Communications Strategy | 6 | |
| MARK301 | Digital Marketing | 6 | |
| BCM 303 | Collaborative Production Workshop | 6 | |
| MARK322 | Corporate Identity and Branding | 6 | |
| Plus 7 electives. Zero level (00) subjects cannot be taken as electives. | |||
Other Information
For further information on this degree please contact the UOW Dubai Campus.