Undergraduate

Bachelor of Communication and Media | 2020

Testamur Title of Degree:

Bachelor of Communication and Media

Abbreviation:

BCM - Dubai

UOW Course Code:

1800 

Total Credit Points:

204

Duration:

4 years full-time or part-time equivalent

Home Faculty:

Faculty of the Arts, Social Sciences and Humanities

Intake Session(s):

 

Delivery Mode:

On-campus 

Delivery Campus:

Dubai

Overview

The Bachelor of Communication and Media degree offers students a broad introduction to communication and media industries. This degree has a focus on preparing students for global careers, and places emphasis on high level skills in communication research, independent project work and media production skills appropriate to careers in digital and social media, visual communication design, journalism, screen media production, marketing, and advertising. Students engage with key ideas in the academic study of media and communication, and gain flexible and transferable skills that prepare them for informed engagement with the changing world of global media culture..

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:

CLO Description
1 Demonstrate sound understanding of media and communication industries, practices, users and regulation;
2 Demonstrate practical production skills appropriate to one or more of digital and social media, global screen media, visual communication design, journalism, and marketing, communications and advertising;
3 Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information;
4 Demonstrate the capacity to work independently and in teams, to manage continuous professional self‚Äźdevelopment, and to sustain professional relationships with integrity;
5 Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication;
6 Develop novel solutions and resources that demonstrate expertise in media and communication

Course Structure

To qualify for award of this degree, a candidate must satisfactorily complete a total of at least xx credit points, comprised of the following:

Subject Code Subject Name Credit Points
General Education (GED)
English, Arabic or other languages (18CP)
GED 010Academic Study Skills 112
GED 020Academic Study Skills 26
Information Technology and Mathematics (12CP)
MATH060Foundation Mathematics for Business6
OPS 113Business Oriented Information Systems6
STAT015Introduction to Statistics6
Islamic Studies or History or Culture (6CP)
ARTS017Islamic Culture6
One subject from Natural or Physical Sciences (6CP)
ENVI030Environmental Science6
PHYS030Foundation Physics6
One subject from Humanities or Arts (6cp)
ARTS035Introduction to Philosophy6
LAW 101Introduction to Law6
One subject from Social or Behavioural Sciences (6CP)
PSYC015Introduction to Psychology6
SOC 103Introduction to Sociology6
One subject on Innovation and Entrepreneurship (6CP)
INE 301Fundamentals of Innovation and Entrepreneurship6
Core (54CP)
BCM 110Introduction to Communication and Media6
BCM 113Media Ethics and Law6
BCM 114Making Media6
BCM 111Global Media and Culture6
BCM 212Understanding Research Practice6
BCM 222Global Media and Social Justice6
BCM 241Media Ethnographies6
BCM 312Emerging Issues in Media & Communication6
AND
BCM 312Emerging Issues in Media & Communication6
OR
BCM 311Advanced Seminar in Media and Communication8

Specialisations

Digital and Social Media

Subject Code Subject Name Credit Points
BCM 112Emergent Media6
BCM 206Future Networks6
BCM 214Digital and Social Innovation6
BCM 215Game Media Industries6
BCM 325Future Cultures6
BCM 300Game Experience Design6
BCM 303Collaborative Production Workshop6
BCM 302Advanced Digital Media Project6
Plus 7 electives. Zero level (00) subjects cannot be taken as electives.

Global Screen Media

Subject Code Subject Name Credit Points
BCM 115Introduction to Screen Media6
BCM 216Transmedia Storytelling6
BCM 217Documentary6
BCM 289Transnational Media and Culture Industries6
BCM 320Digital Asia6
BCM 332Global Media Interventions8
BCM 303Collaborative Production Workshop6
BCM 304Global Screen Project6
Plus 7 electives. Zero level (00) subjects cannot be taken as electives.

Visual Communication and Design

Subject Code Subject Name Credit Points
VCD 101Introduction to Visual Communication Design6
VCD 102Interaction Design Fundamentals6
VCD 201Typography6
VCD 203Social Impact Design6
VCD 302Motion Design6
VCD 301Professional Design Practice6
BCM 303Collaborative Production Workshop6
VCD 390Advanced Design Project6
Plus 7 electives. Zero level (00) subjects cannot be taken as electives.

Marketing and Advertising

Subject Code Subject Name Credit Points
MARK101Marketing Principles6
MGNT102Business Communications6
MARK221Public Relations Concepts6
MARK250Advertising Practice and Creative Strategies6
MARK333Integrated Marketing Communications Strategy6
MARK301Digital Marketing6
BCM 303Collaborative Production Workshop6
MARK322Corporate Identity and Branding6
Plus 7 electives. Zero level (00) subjects cannot be taken as electives.

Other Information

For further information on this degree please contact the UOW Dubai Campus.

Last reviewed: 23 July, 2020