Undergraduate

Bachelor of Communication and Media

Testamur Title of Degree:

Bachelor of Communication and Media

Abbreviation:

BCM - Dubai

UOW Course Code:

1800 

Total Credit Points:

204

Duration:

4 years full-time or part-time equivalent

Home Faculty:

Faculty of Law, Humanities and the Arts 

Intake Session(s):

 

Delivery Mode:

On-campus 

Delivery Campus:

Dubai

Overview

The Bachelor of Communication and Media degree offers students a broad introduction to communication and media industries. This degree has a focus on preparing students for global careers, and places emphasis on high level skills in communication research, independent project work and media production skills appropriate to careers in digital and social media, visual communication design, journalism, screen media production, marketing, and advertising. Students engage with key ideas in the academic study of media and communication, and gain flexible and transferable skills that prepare them for informed engagement with the changing world of global media culture..

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:

CLO Description
1 Demonstrate sound understanding of media and communication industries, practices, users and regulation;
2 Demonstrate practical production skills appropriate to one or more of digital and social media, global screen media, visual communication design, journalism, and marketing, communications and advertising;
3 Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information;
4 Demonstrate the capacity to work independently and in teams, to manage continuous professional self‐development, and to sustain professional relationships with integrity;
5 Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication;
6 Develop novel solutions and resources that demonstrate expertise in media and communication

Course Structure

To qualify for award of this degree, a candidate must satisfactorily complete a total of at least xx credit points, comprised of the following:

Subject Code Subject Name Credit Points  
General Education (GED)
English, Arabic or other languages (18CP)
GED 010Academic Study Skills 112 
GED 020Academic Study Skills 26 
Information Technology and Mathematics (12CP)
MATH060Foundation Mathematics for Business6 
OPS 113Business Oriented Information Systems6 
STAT015Introduction to Statistics6 
Islamic Studies or History or Culture (6CP)
ARTS017Islamic Culture6 
One subject from Natural or Physical Sciences (6CP)
ENVI030Environmental Science6 
PHYS030Foundation Physics6 
One subject from Humanities or Arts (6cp)
ARTS035Introduction to Philosophy6 
LAW 101Introduction to Law6 
One subject from Social or Behavioural Sciences (6CP)
PSYC015Introduction to Psychology6 
SOC 103Introduction to Sociology6 
One subject on Innovation and Entrepreneurship (6CP)
INE 301Fundamentals of Innovation and Entrepreneurship6 
Core (54CP)
BCM 110Introduction to Communication and Media6 
BCM 113Media Ethics and Law6 
BCM 114Making Media6 
BCM 111Global Media and Culture6 
BCM 212Understanding Research Practice6 
BCM 222Global Media and Social Justice6 
BCM 241Media Ethnographies6 
BCM 312Emerging Issues in Media & Communication6 
AND
BCM 312Emerging Issues in Media & Communication6 
OR
BCM 311Advanced Seminar in Media and Communication8 

Specialisations:

Digital and Social Media Specialisation: 

Subject Code Subject Name Credit Points  
BCM 112Emergent Media6 
BCM 206Future Networks6 
BCM 214Digital and Social Innovation6 
BCM 215Game Media6 
BCM 325Future Cultures6 
BCM 300Game Making6 
BCM 303Collaborative Production Workshop6 
BCM 302Advanced Digital Media Project6 
Plus 7 subjects (36CP) of electives (Zero level (00) subjects cannot be taken as electives)

Global Screen Media Specialisation: 

Subject Code Subject Name Credit Points  
BCM 115Introduction to Screen Media6 
BCM 216Transmedia Storytelling6 
BCM 217Documentary6 
BCM 289Transnational Media and Culture Industries6 
BCM 320Digital Asia6 
BCM 332Global Media Interventions8 
BCM 303Collaborative Production Workshop6 
BCM 304Global Screen Project6 
Plus 7 subjects (36CP) of electives (zero level (00) subjects cannot be taken as electives

Visual Communication and Design Specialisation:

Subject Code Subject Name Credit Points  
VCD 101Introduction to Visual Communication Design6 
VCD 102Interaction Design Fundamentals6 
VCD 201Typography6 
VCD 203Social Impact Design6 
VCD 302Motion Design6 
VCD 301Professional Design Practice6 
BCM 303Collaborative Production Workshop6 
VCD 390Advanced Design Project6 
Plus 7 subjects (36CP) of electives (zero level (00) subjects cannot be taken as electives

Marketing and Advertising Specialisation

Subject Code Subject Name Credit Points  
MARK101Marketing Principles6 
MGNT102Business Communications6 
MARK221Public Relations Concepts6 
MARK250Advertising Practice and Creative Strategies6 
MARK333Integrated Marketing Communications Strategy6 
MARK301Digital Marketing6 
BCM 303Collaborative Production Workshop6 
MARK322Corporate Identity and Branding6 
Plus 7 subjects (36CP) of electives (zero level (00) subjects cannot be taken as electives

Other Information

For further information on this degree please contact the UOW Dubai Campus.

Last reviewed: 22 July, 2019