Graduate Certificate in Marketing
|
Testamur Title of Degree: |
Graduate Certificate in Marketing |
|
Abbreviation: |
GCertMrk |
|
UOW Course Code: |
2115 |
|
CRICOS Code: |
N/A |
|
Total Credit Points: |
24 |
|
Duration: |
1 trimester full-time or part-time equivalent |
|
Home Faculty: |
Faculty of Business |
|
Intake Session(s): |
Trimester 1, 2, 3 |
|
Delivery Mode: |
On-campus |
|
Delivery Campus |
UOW Dubai |
|
Additional Information: |
Overview
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
Course Learning Outcomes
Students graduating from the Graduate Certificate in Marketing will be able to:
| CLO | Description |
|---|---|
| 1 | Demonstrate an advanced discipline-specific knowledge in core areas of business. |
| 2 | Synthesise relevant principles and concepts in a business context. |
| 3 | Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking. |
| 4 | Apply principles of social responsibility when critically evaluating situations and making business decisions. |
| 5 | Communicate complex disciplinary information for the intended audience and purpose both orally and in writing. |
| 6 | Reflect on professional interpersonal skills whilst working with others to produce agreed outputs. |
Course Structure
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| Core Subjects | |||
| MARK804 | Principles of Marketing Management | 6 | |
| MARK935 | Marketing Strategy | 6 | |
| MARK936 | Consumer Behaviour | 6 | |
| MARK920 | Social Marketing | 6 | |
| Students who received a waiver from MGNT803/TBS 803 must do one of the subjects from the below list | |||
| MARK901 | Digital Marketing | 6 | |
| MARK938 | Managing Services and Relationship Marketing | 6 | |
| MARK940 | Marketing Communications | 6 | |
| MARK956 | Creating and Marketing New Products | 6 | |
| MARK957 | International Marketing Strategy | 6 | |
| MARK977 | Research For Marketing Decisions | 6 | |
| MARK980 | Strategic Brand Management | 6 | |
| MARK997 | Retail Marketing Management | 6 | |
| OPS 908 | Supply Chain Management | 6 | |
| MGNT923 | Contemporary Issues in International Business | 6 | |
Last reviewed: 16 November, 2018