Bachelor of Business

Testamur Title of Degree:

 Bachelor of Business



UOW Course Code:


Total Credit Points:

 72 (Top up degree only)


 1 year full time or equivalent part - time

Home Faculty:


Intake Session(s):

Semester A

Delivery Mode:

On campus

Delivery Campus / UAC Code:

Community College of City University (CCCU), Hong Kong

Additional Information:

 Community College of City University


The Bachelor of Business offers a broad education across all key aspects of the business environment including accounting, economics, finance, management and marketing.  

A compulsory capstone subject is undertaken in the final year.

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to demonstrate



1 Demonstrate core knowledge of business and organisations.
2 Effectively communicate orally and in writing.
3 Critically analyse business and organisational issues in local, national and international contexts.
4 Demonstrate responsible judgement in decision making.
5 Work effectively with others on shared goals.
6 Use relevant technology for professional purposes.
7 Demonstrate independent learning.


Course Structure 

Subject Code Subject Name Credit Points
COMM101 Principles of Responsible Business 6
COMM121 Statistics for Business 6
ECON251 Industry and Trade in Asia 6
MARK221 Public Relations Concepts 6
MARK301 Digital Marketing 6
MARK343 International Marketing 6
MGNT201 Organisational Behaviour 6
MGNT210 Managing Across Culture 6
MGNT311 Management of Change 6
MGNT314 Strategic Management 6
MGNT351 Responsible Leadership 6
Capstone subject:
COMM331 Integrative Business Capstone 6


Note: from Semester A, 2018 subject codes and names will change to below, with no change to credit points

Subject Code   Subject Name 
COMM101       Principles of Responsible Business
COMM121       Statistics for Business 
ECON251        Industry and Trade in Asia 
MARK221        Public Relations Concepts 
MARK301        Digital Marketing 
MARK343        International Marketing 
MGNT201        Organisational Behaviour 
MGNT210        Managing Across Culture 
MGNT311        Management of Change 
MGNT314        Strategic Management 
MGNT351        Responsible Leadership  
Capstone subject:
COMM331       Integrative Business Capstone