Undergraduate

Bachelor of Business

Testamur Title of Degree:

  Bachelor of Business

Abbreviation:

 BBus

UOW Course Code:

 325

Total Credit Points:

 72 (Top up degree only)

Duration:

 1 year full time or equivalent part - time

Home Faculty:

Business

Intake Session(s):

Semester A

Delivery Mode:

On campus

Delivery Campus / UAC Code:

Community College of City University (CCCU), Hong Kong

Additional Information:

 Community College of City University

Overview

The Bachelor of Business offers a broad education across all key aspects of the business environment including accounting, economics, finance, management and marketing.  

A compulsory capstone subject is undertaken in the final year.

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to demonstrate

 

Description

1 Demonstrate core knowledge of business and organisations.
2 Effectively communicate orally and in writing.
3 Critically analyse business and organisational issues in local, national and international contexts.
4 Demonstrate responsible judgement in decision making.
5 Work effectively with others on shared goals.
6 Use relevant technology for professional purposes.
7 Demonstrate independent learning.

 

Course Structure 

Subject Code Subject Name Credit Points Session(s)
COMM101Principles of Responsible Business6Autumn, Spring
COMM121Statistics for Business6Autumn, Spring, Summer 2018/2019
ECON251Industry and Trade in Asia6Spring
MARK301Digital Marketing6Autumn
MARK343International Marketing6Autumn
MGNT201Organisational Behaviour6Autumn
MGMT301Managing Across Cultures6Not available in 2018
MGNT311Management of Change6Spring
MGNT314Strategic Management6Autumn, Spring
MGNT351Responsible Leadership6Autumn
PRMM201Public Relations Concepts6Not available in 2018
    
Capstone subject:
COMM331Integrative Business Capstone6Autumn, Spring

Note: from Semester A, 2018 subject codes and names will change to below, with no change to credit points

Subject Code   Subject Name 
COMM101       Principles of Responsible Business
COMM121       Statistics for Business 
ECON251        Industry and Trade in Asia 
MARK221        Public Relations Concepts 
MARK301        Digital Marketing 
MARK343        International Marketing 
MGNT201        Organisational Behaviour 
MGNT210        Managing Across Culture 
MGNT311        Management of Change 
MGNT314        Strategic Management 
MGNT351        Responsible Leadership  
Capstone subject:
COMM331       Integrative Business Capstone