Master of Strategic Marketing
Testamur Title of Degree: | Master of Strategic Marketing |
Abbreviation: | MStratMark |
UOW Course Code: | 449 |
Total Credit Points: | 72 |
Duration: | 2 years full-time (6 sessions) or part-time equivalent |
Home Faculty: | Faculty of Business |
Intake Session(s): | PG Spring, PG Summer, PG Autumn |
Delivery Mode: | On-campus |
Delivery Campus: | UOW Dubai |
Additional Information: |
Overview
The MSM Program provides students with the advanced skills to generate products and services for which there is a defined customer need, and to strategically position the product or service in the market with effective promotion, pricing and distribution strategies. The program strives to provide students with a thorough grounding in the strategic marketing techniques required to excel in today's increasingly competitive global marketplace.
The MSM is for marketing practitioners, with the ambition to become effective marketing strategists, who will apply contemporary marketing theory and practice, incorporating international and global perspectives, to their current and future roles. The knowledge, competencies and skills required in modern day marketing are developed through applied research and critical synthesis of alternate marketing perspectives. The MSM provides opportunities for students to build a solid base for continuous self-development as a marketing expert in their field of specialisation.
Course Learning Outcomes
Students graduating from the Master of Strategic Marketing will be able to:
- Examine the process of strategic marketing decisions and formulate strategic plans.
- Evaluate marketing theories, frameworks and concepts.
- Design projects using marketing research tools.
- Assess the ethical implications of decisions in the marketing context.
- Recommend solutions for social problems in consumer and business markets.
- Explain the need for the development of mutually beneficial productive relationships across business contexts.
Course Structure
You are required to complete 12 subjects in total, as outlined below:
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| Core Subjects | |||
| MARK922 | Marketing Management | 6 | |
| MARK936 | Consumer Behaviour | 6 | |
| MARK940 | Marketing Communications | 6 | |
| MARK938 | Managing Services and Relationship Marketing | 6 | |
| MARK977 | Research For Marketing Decisions | 6 | |
| MARK980 | Strategic Brand Management | 6 | |
| MARK901 | Digital Marketing | 6 | |
| MARK917 | Business to Business Marketing | 6 | |
| MARK935 | Marketing Strategy | 6 | |
| MGNT922* | Management Project | 6 | |
| Electives | |||
| Choose TWO electives from the list below: | |||
| MARK997 | Retail Marketing Management | 6 | |
| MARK957 | International Marketing Strategy | 6 | |
| MARK995 | Tourism Marketing | 6 | |
| ACCY919 | Accounting for Managers | 6 | |
| MGNT903 | Managing People in Organisations | 6 | |
* capstone subject MGNT922 to be taken in the final semester. Students are highly recommended to follow the sequence of the core subjects.