Postgraduate

Graduate Certificate in Marketing 

Testamur Title of Degree:

 Graduate Certificate in Marketing 

Abbreviation:

 GCertMrk

UOW Course Code:

 2115

CRICOS Code:

 N/A

Total Credit Points:

 24

Duration:

 1 trimester full-time or part-time equivalent 

Home Faculty:

 Faculty of Business 

Intake Session(s):

 Trimester 1, 2, 3

Delivery Mode:

 On-campus 

Delivery Campus

 UOW Dubai 

Additional Information:

 UOW Dubai 

Overview

The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.

Course Learning Outcomes 

Students graduating from the Graduate Certificate in Marketing will be able to:

1. Demonstrate an advanced discipline-specific knowledge in core areas of business.

2. Synthesise relevant principles and concepts in a business context.

3. Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.

4. Apply principles of social responsibility when critically evaluating situations and making business decisions.

5. Communicate complex disciplinary information for the intended audience and purpose both orally and in writing.

6. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.

Course Structure 

Subject Code Subject Name Credit Points  
Core Subjects
MARK804 Principles of Marketing Management 6  
MARK935 Marketing Strategy 6  
MARK936 Consumer Behaviour 6  
MARK920 Social Marketing 6  
Students who received a waiver from MGNT803/TBS 803 must do one of the subjects from the below list
MARK901 Digital Marketing 6  
MARK938 Managing Services and Relationship Marketing 6  
MARK940 Marketing Communications 6  
MARK956 Creating and Marketing New Products 6  
MARK957 International Marketing Strategy 6  
MARK977 Research For Marketing Decisions 6  
MARK980 Strategic Brand Management 6  
MARK997 Retail Marketing Management 6  
OPS 908 Supply Chain Management 6  
MGNT923 Contemporary Issues in International Business 6  

 

Last reviewed: 22 May, 2017