Undergraduate

Bachelor of Business

Testamur Title of Degree:

 Bachelor of Business

Abbreviation:

 BBus

UOW Course Code:

 325

Total Credit Points:

 72 (Top up degree only)

Duration:

 1 year full time or equivalent part - time

Home Faculty:

Business

Intake Session(s):

Semester A

Delivery Mode:

On campus

Delivery Campus / UAC Code:

Community College of City University (CCCU), Hong Kong

Additional Information:

 Community College of City University

Overview

This degree provides you with an active learning environment that fosters and sustains your growth in professional competence, broader skills, poise and values essential for responsible citizenship and leadership in the local and international business community. 

Course Learning Outcomes

  1. Demonstrate core knowledge of business and organizations.
  2. Effectively communicate orally and in writing. 
  3. Critically analyze business and organizational issues in local, national and international contexts. 
  4. Demonstrate responsible judgement in decision making.
  5. Work effectively with others on shared goals. 
  6. Use relevant technology for professional purposes. 
  7. Demonstrate independent learning.

Course Structure 

Subject Code Subject Name Credit Points
COMM101 Principles of Responsible Business 6
COMM121 Statistics for Business 6
COMM331  Integrative Business Capstone 6
ECON251 Industry and Trade in Asia 6
MARK301 Digital Marketing 6
MARK343 International Marketing 6
MGNT201 Organisational Behaviour 6
MGNT301 Managing Across Culture 6
MGNT311 Management of Change 6
MGNT314 Strategic Management 6
MGNT351 Responsible Leadership 6
PRMM201 Public Relations Concepts 6

Variation to Course Structure

CCCU

UOW

Total Credit Points: 72

Total Credit Points: 144

 

 

Code

Subject

Code

Subject

MGNT201 

Organisational Behaviour 

 

MGNT301 

Managing Across Culture

Core Subjects (42 CP)

 

 

ACCY111

Accounting Fundamentals In Society

MARK221

Public Relations Concepts

   

ECON251

Industry and Trade in Asia

   

MARK343

International Marketing

   

MGNT210

Managing Across Culture

   

MGNT351

Responsible Leadership

   

MGNT314

Strategic Management

   

MARK301

Digital Marketing

   

MGNT311

Management of Change

   

COMM101 

Principles of Responsible Business 

COMM101

Principles of Responsible Business

COMM121

Statistics for Business

COMM121

Statistics for Business

 

 

ECON100

Economic Essentials for Business

 

 

FIN 111

Introductory Principles of Finance

 

 

MGNT110

Introduction to Management

 

 

MARK101

Marketing Principles

 

 

Plus AT LEAST ONE from the following

 

 

OPS 113

Business Oriented Information Systems

 

 

ACCY112

Accounting In Organisations

 

 

ECON102

Economics and Society

 

 

MGNT102

Business Communications

Capstone Subject

Capstone Subject

COMM331

Integrative Business Capstone

COMM331

Integrative Business Capstone

 

Plus at least 48 credit points of subjects chosen from the Faculty Schedule of which 18 credit points must be from 300 level Business subjects successfully completed at a pass grade or better.

Plus additional subjects to reach 144 credit points. No more than 72 credit points shall be for 100-level subjects.

 

Last reviewed: 16 November, 2018