Bachelor of Communication and Media Studies
Testamur Title of Degree: | Bachelor of Communication and Media Studies |
Abbreviation: | BCMS |
UOW Course Code: | 798 |
Total Credit Points: | 144 |
Duration: | 3 years full-time or part-time equivalent |
Home Faculty: | Faculty of Law, Humanities and the Arts |
Intake Session(s): | Session 1, Session 2 |
Delivery Mode: | On-campus |
Delivery Campus: | INTI Subang Jaya, CCCU Hong Kong |
Additional Information: |
Overview
The global reach of the media and communication industries, and the cultural diversity generated by new virtual workplaces, create a demand for graduates with a grounding in global media and communication skills.
This area of study focuses on understanding cultural difference and diversity, strengthening skills in global media networks and infrastructure, and building capacity among students to produce and interpret media content within a range of local, national and international contexts.
Course Learning Outcomes
Students graduating from the Bachelor of Communication and Media Studies will be able to:
- Analyse media and communication research and practice in national and international contexts.
- Synthesise theoretical and practical knowledge of media and communications issues and apply it to the changing dynamics of the field.
- Demonstrate an understanding of the ethical dimension of media and communication issues and how to address these in different contexts.
- Develop and apply a set of relevant critical, professional and technical skills in at least one of the following areas: Journalism, Marketing, Digital Media or International Media.
- Design possible solutions to unpredictable and complex communication and media issues, by applying creative, technical and critical thinking skills.
- Communicate effectively to a range of audiences through a range of media.
Course Structure
Students have the option to undertake a single or double major in the Bachelor of Commerce. The majors offered at the different campuses are outlined below:
MAJORS | INTI SJ | CCCU | UOW |
|---|---|---|---|
Digital Media and Communication | ✔ | ✔ | |
Global Media and Communication |
| ✔ | ✔ |
Journalism and Public Writing |
| ✔ | |
Marketing Communication and Advertising | ✔ | ✔ |
INTI SJ
See Bachelor of Communication and Media Studies. Note: The Bachelor of Communication and Media Studies is under review at INTI Subang Jaya and will not be accepting new enrolments in 2017.
CCCU Hong Kong (Global Media and Communication Major)
Course Learning Outcomes
Students graduating from the Bachelor of Communication and Media Studies will be able to:
- Analyse media and communication research and practice in local, national and global contexts.
- Synthesise theoretical and practical knowledge of media and communication issues and apply it to the changing dynamics of the field.
- Demonstrate an understanding of the ethical dimension of media and communication issues and how to address these in different contexts as responsible global citizens.
- Develop and apply a set of relevant critical and professional skills for local, national and global media contexts
- Design possible solutions to unpredictable and complex communication and media issues by applying creative and critical thinking skills
- Articulate a critical understanding of the extent to which the media represent diversity and cultural difference.
All students are required to complete nine (9) subjects worth eight (8) credit points each to be awarded the Bachelor of Communication and Media Studies (Global Media and Communication Major) from the list below:
| Subject Code | Subject Name | Credit Points |
|---|---|---|
| BCM 232 | Global Media and Social Justice | 8 |
| BCM 240 | Media, Audience, Place | 8 |
| BCM 210 | Research Practices in Media and Communication | 8 |
| DIGC202 | Global Networks | 8 |
| BCM 288 | Transnational Media and Culture Industries | 8 |
| BCM 310 | Emerging Issues in Media & Communication | 8 |
| BCM 332 | Global Media Interventions | 8 |
| DIGC330 | Digital Asia | 8 |
| CST 333 | Hollywood and Beyond: Genres Across Cultures | 8 |
Variation to Course Structure
LHA 101 is not a compulsory subject for students studying the Bachelor of Communication and Media Studies at INTI College and CCCU.
CCCU Hong Kong
Bachelor of Communication and Media Studies (Global Media and Communication)
CCCU | UOW | ||
|---|---|---|---|
Total Credit Points: 72 | Total Credit Points: 144 | ||
| |||
Code | Subject | Code | Subject |
Core Subjects ( 72 CP) | Core Subjects (48 CP) | ||
|
| Introduction to Arts and the Humanities | |
|
| Introduction to Communication and Media Studies | |
Research Practices in Media and Communication (8 CP) | Research Practices in Media and Communication | ||
Emerging Issues in Media & Communication (8 CP) | Emerging Issues in Media & Communication | ||
|
| Plus THREE from the following | |
|
| Media, Art and Society | |
|
| International Media and Communication | |
|
| Convergent Media Practices | |
|
| Business Communications | |
|
| Plus ONE from the following | |
Media, Audience, Place (8 CP) | Media, Audience, Place | ||
|
| Politics and the Media | |
|
| Risk, Media and Communication | |
|
| Advanced Seminar in Media and Communication | |
|
| Major Area of Study: Global Media and Communication(48 CP) | |
|
| International Media and Communication | |
Global Media and Social Justice (8 CP) | Global Media and Social Justice | ||
Global Media Interventions (8 CP) | Global Media Interventions | ||
|
| Plus TWO of the Following | |
DIGC 202 | Global Networks (8 CP) | Global Networks | |
|
| Communication Across Cultures | |
|
| Social and Cultural Mediascapes | |
|
| Media, Audience, Place | |
Transnational Media and Culture Industries (8 CP) | Transnational Media and Culture Industries | ||
|
| Plus TWO of the Following | |
|
| Australian Content, Global Context | |
Digital Asia(8 CP) | Digital Asia | ||
Hollywood and Beyond: Genres Across (8 CP) | Hollywood and Beyond: Screen Genres in Global Context | ||
| Media, War and Peace | ||