Graduate Certificate in Marketing
Testamur Title of Degree: |
Graduate Certificate in Marketing |
Abbreviation: |
GCertMrk |
UOW Course Code: |
2115 |
CRICOS Code: |
N/A |
Total Credit Points: |
24 |
Duration: |
1 trimester full-time or part-time equivalent |
Home Faculty: |
Faculty of Business |
Intake Session(s): |
Trimester 1, 2, 3 |
Delivery Mode: |
On-campus |
Delivery Campus |
UOW Dubai |
Additional Information: |
Overview
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
Course Learning Outcomes
Students graduating from the Graduate Certificate in Marketing will be able to:
1. Demonstrate an advanced discipline-specific knowledge in core areas of business.
2. Synthesise relevant principles and concepts in a business context.
3. Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
4. Apply principles of social responsibility when critically evaluating situations and making business decisions.
5. Communicate complex disciplinary information for the intended audience and purpose both orally and in writing.
6. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Course Structure
Subject Code | Subject Name | Credit Points | |
---|---|---|---|
Core Subjects | |||
MARK804 | Principles of Marketing Management | 6 | |
MARK935 | Marketing Strategy | 6 | |
MARK936 | Consumer Behaviour | 6 | |
MARK920 | Social Marketing | 6 | |
Students who received a waiver from MGNT803/TBS 803 must do one of the subjects from the below list | |||
MARK901 | Digital Marketing | 6 | |
MARK938 | Managing Services and Relationship Marketing | 6 | |
MARK940 | Marketing Communications | 6 | |
MARK956 | Creating and Marketing New Products | 6 | |
MARK957 | International Marketing Strategy | 6 | |
MARK977 | Research For Marketing Decisions | 6 | |
MARK980 | Strategic Brand Management | 6 | |
MARK997 | Retail Marketing Management | 6 | |
OPS 908 | Supply Chain Management | 6 | |
MGNT923 | Contemporary Issues in International Business | 6 |