Graduate Certificate in Marketing
Testamur Title of Degree: | Graduate Certificate in Marketing |
Abbreviation: | GCertMrk |
UOW Course Code: | 2115 |
CRICOS Code: | N/A |
Total Credit Points: | 24 |
Duration: | 1 trimester full-time or part-time equivalent |
Home Faculty: | Faculty of Business |
Intake Session(s): | Trimester 1, 2, 3 |
Delivery Mode: | On-campus |
Delivery Campus | UOW Dubai |
Additional Information: |
Overview
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
Course Learning Outcomes
Students graduating from the Graduate Certificate in Marketing will be able to:
1. Demonstrate an advanced discipline-specific knowledge in core areas of business.
2. Synthesise relevant principles and concepts in a business context.
3. Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
4. Apply principles of social responsibility when critically evaluating situations and making business decisions.
5. Communicate complex disciplinary information for the intended audience and purpose both orally and in writing.
6. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Course Structure
| Subject Code | Subject Name | Credit Points | Session(s) |
|---|---|---|---|
| Core Subjects | |||
| TBS 804 / MARK804 | Principles of Marketing Management | 6 | Not offered in this year |
| MARK935 | Marketing Strategy | 6 | Trimester 2 |
| MARK936 | Consumer Behaviour | 6 | Trimester 1, Trimester 3 |
| MARK920 | Social Marketing | 6 | Trimester 1, Trimester 2, Trimester 3 |
| Those who have an academic background in Marketing may complete one of the elective subjects listed below in place of TBS804/ MARK804 (subject to academic approval). | |||
| MARK901 | Digital Marketing | 6 | Not offered in this year |
| MARK938 | Managing Services and Relationship Marketing | 6 | Not offered in this year |
| MARK940 | Marketing Communications | 6 | Trimester 2 |
| MARK956 | Creating and Marketing New Products | 6 | Not offered in this year |
| MARK957 | International Marketing Strategy | 6 | Trimester 1, Trimester 2, Trimester 3 |
| MARK977 | Research For Marketing Decisions | 6 | Trimester 1, Trimester 3 |
| MARK980 | Strategic Brand Management | 6 | Trimester 1 |
| MARK997 | Retail Marketing Management | 6 | Not offered in this year |
| TBS 908 / OPS 908 | Supply Chain Management | 6 | Not offered in this year |
| TBS 923 / MGNT923 | Contemporary Issues in International Business | 6 | Not offered in this year |
Note: UOWD are using the original subject codes for Spring 2016 then the new subject codes from Autumn 2016. Both codes are listed in the structure as they are equivalent subjects.