Overview

The Bachelor of Business is a flexible degree which offers a broad education across all key aspects of the business environment. 

In addition to studying the essential core disciples of accounting, economics, finance, management and marketing, you can tailor your studies according to your interests by choosing electives from a particular Business discipline, or you can combine Business electives with subjects from other faculties. The selection of subjects must be made in conjunction with a Course Coordinator. 

A compulsory capstone subject is undertaken in the final year. 

Course Learning Outcomes

1. Analyse media and communication research and practice in national and international contexts.
2. Synthesise theoretical and practical knowledge of media and communications issues and apply it to the changing dynamics of the field.
3. Demonstrate an understanding of the ethical dimension of media and communication issues and how to address these in different contexts.
4. Develop and apply a set of relevant critical, professional and technical skills in at least one of the following areas: Journalism, Marketing, Digital Media or International Media.
5. Design possible solutions to unpredictable and complex communication and media issues, by applying creative, technical and critical thinking skills.
6. Communicate effectively to a range of audiences through a range of media.

Course Structure

To qualify for the award of the degree of Bachelor of Business, a student must complete 144 credit points. Through a strategic partnership with the Community College of City University (CCCU) in Hong Kong, students who complete an Associate of Business Administration degree program will receive 72 credit points (50% of the degree) towards the Bachelor of Business. The remaining 72 credit points consist of the following UOW subjects taught by CCCU staff: